I have always been a little high maintenance:  playing in my mom’s bathroom soon progressed to custom blending  lipstick and mixing my own scrubs. As an adult, I became a serious consumer, eagerly anticipating the launch of  fabulous new products. My bath was my sanctuary and a monument to relaxation & exfoliation.

When my dermatologist diagnosed allergies, I was condemned  to the world of products suitable for sensitive skin.  Armed with a list of ingredients to avoid, I went shopping. One by one, my favorite products were eliminated and I  was  frustrated to learn that even sensitive skin products are full of irritants. A full day of shopping netted me a  medicinal cleansing bar and a bottle of Jojoba oil. Gone were the beautifully designed and fun to use products that  lifted my spirits every time I saw them. My new beauty regime was as sexy as nurses’ shoes.

Unwilling to settle for a utilitarian daily routine, I set out to create skin care products of the caliber to which I was  accustomed. I consulted dermatologists, biologists and chemists, turned my kitchen into a lab and set out to find safer  alternatives to commonly used irritants.

A lot of trial and error led to some great products, which I distributed to my family and friends. When my enthusiastic  testers started asking to buy their favorite products by the case, a business was born!